WelleCo — Paid Acquisition Static Ads
/ Project Type
Advertising
/ Timeline
2026
WelleCo is a premium wellness brand co-founded by Elle Macpherson, built around their hero product — The Super Elixir. This project involved the end-to-end design and production of 40 static ad creatives for paid social acquisition across Meta placements. The Brief: The campaign required 8 distinct creative concepts, each executed across 5 asset slots — spanning top-of-funnel hero statics, mid-funnel product-led visuals, and a direct Us vs. Them comparison format. The challenge was maintaining WelleCo's elevated, editorial aesthetic while building creatives that perform in a performance marketing environment. The Work: Each concept was designed in Figma using a modular component system, allowing efficient copy-swapping and image variation across all 40 assets. Visual direction balanced WelleCo's signature palette — cream, forest green, warm natural light — with conversion-focused layout principles: clear headline hierarchy, benefit-driven subheaders, and strong CTAs. Creative territories ranged from intimate lifestyle ritual moments (woman-led, editorial) to clean product hero compositions and split-frame comparison layouts — all shot-directed with detailed Gemini image generation prompts to ensure photorealistic, on-brand imagery across every slot. Deliverables: 40 × static ads · 8 creative concepts · 5 slot types (TOF Hero A/B, MOF Floating Pill C/D, MOF Us vs Them E) · Exported @2x PNG at 2160px
WelleCo is a premium wellness brand co-founded by Elle Macpherson, built around their hero product — The Super Elixir. This project involved the end-to-end design and production of 40 static ad creatives for paid social acquisition across Meta placements.
The Brief: The campaign required 8 distinct creative concepts, each executed across 5 asset slots — spanning top-of-funnel hero statics, mid-funnel product-led visuals, and a direct Us vs. Them comparison format. The challenge was maintaining WelleCo's elevated, editorial aesthetic while building creatives that perform in a performance marketing environment.
The Work: Each concept was designed in Figma using a modular component system, allowing efficient copy-swapping and image variation across all 40 assets. Visual direction balanced WelleCo's signature palette — cream, forest green, warm natural light — with conversion-focused layout principles: clear headline hierarchy, benefit-driven subheaders, and strong CTAs.
Creative territories ranged from intimate lifestyle ritual moments (woman-led, editorial) to clean product hero compositions and split-frame comparison layouts — all shot-directed with detailed Gemini image generation prompts to ensure photorealistic, on-brand imagery across every slot.
Deliverables: 40 × static ads · 8 creative concepts · 5 slot types (TOF Hero A/B, MOF Floating Pill C/D, MOF Us vs Them E) · Exported @2x PNG at 2160px
