The Brief: Elevate asked for a focused project: a stronger visual identity for a couple of key homepage tiles, so the platform feels more intentional and custom-built. Their own attempt looked fine but generic. The goal was to explore 3–5 very different visual styles per tile — illustration, semi-flat visuals, photo blends, icon usage, layout tweaks — as early building blocks of a visual language that stands for connection, creativity, and professionalism in the pyro community. More grounded than IGNITE, still friendly, never stiff or corporate. The Challenge: - No established branding from the client - No clear direction - Incomplete product, making it difficult to pull or create assets Includes finalized graphics and scrapped concepts.